Hi everyone! I'm Joan!

I'm a California native with tons of retail management experience, business savvy, and oodles of creativity and imagination. For a long time, I worked for other people managing their businesses. I painted furniture and collected vintage pieces in my spare time but it wasn't quite enough...

In 2013, I knew it was time for a change so I moved across the country, from Sacramento to Norfolk, Virginia. I wanted to create a unique shopping destination full of funky, eclectic, re-purposed and up-cycled treasures and I wanted a fun name to match; thus Mrs. Pinkadot was born!

Mrs. Pinkadot is my ever-expanding shop in Norfolk, VA and we're getting ready to celebrate our 4 year anniversary! We started small, worked hard, dreamed big, and now there are over 30 vendors and dozens of consignors that are part of the Mrs. Pinkadot family. This journey has taught me so much and I want to share that wisdom with all of you - my fellow creatives!

Thus, Design Your Business! 

I truly hope to help and encourage each and every one of you on your path to living life on your terms and making your dreams a reality! Please join our Facebook community to stay in the know on all things DYB!

Bits & Bobs About Me

When I'm not behind the register, you can still find me treasure hunting in thrift stores and consignment shops in Hampton Roads and sometimes out of state!

Some of my hobbies include

Chalk Couture, wine-tasting,

and painting furniture!

I LOVE good quotes! In fact, I keep a whole section in my journal of inspirational sayings, wisdom from friends, and things to remember!


Working with Joan has truly catapulted my online business to the next level. Her social media knowledge and marketing tips and strategies have truly helped me evolve! She has been in the business for quite some time and it has been so wonderful to work with someone who knows the space and who can offer true insight for a female entrepreneur. She has been a mentor to me in so many ways! 
      - Julie from The Redefined Soul

Get your

Survival Guide for Selling at  Craft Shows, Pop-ups, and Flea Markets!

Design Your Business

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Site managed by Joan Wilkening


Norfolk, VA

Joan Wilkening, Founder

Mrs. Pinkadot, Retail Store

Design Your Business, Web-based Coaching 

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